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Editing The Internet :: Cyberspace Children Essays

Altering The Internet Presently a days it is regular for there to be PCs in each homeroom. A few people believe this to be useful and oth...

Tuesday, December 31, 2019

Essay on Hhs 310 Internet and Mental Health Isuues

Internet Mental Health Issues By Maria Mota Margaret Rainforth December 4, 2012 H amp; HS Culture HHS 310 Mental health services conducted on the Internet have been described as e-therapy, online counseling, e -mail therapy, Internet-based therapy, and similar terminology. Online therapy services may be provided as an adjunct to more traditional forms of mental health treatment, or may be initiated without any offline contact between the therapist and client. Currently, there are a variety of websites providing links and information regarding online therapy. As I was reading about benefits and risks in using internet as a source for†¦show more content†¦When I was reading the website for American Psychological Association it provided me the ethics they have to fallow when they provide service public advice or comment via print, Internet or other electronic transmission, they take precautions to ensure that statements (1) are based on their professional knowledge, training or experience in accord with appropriate psychological literature and practice; (2) are otherwise consisten t with this Ethics Code; and (3) do not indicate that a professional relationship has been established with the recipient. I believe in conclusion we could benefit from these services as long as we are really aware that they are legit and trustworthy. In my case I believe sometimes I could benefit from therapy but simply have no time. One of the reasons I choose online schooling. Definitely I would use these services and give it a try. There are programs offer here in California that can help you as a guide to search for help. The Board of Behavioral Sciences (BBS) would like to make the following recommendations to California consumers who choose to seek therapy or counseling over the Internet. Individuals, who provide psychotherapy or counseling, either in person, by telephone, or over the Internet, are required by law to be licensed. Licensing requirements vary by state. Individuals who provide psychotherapy or counseling

Monday, December 23, 2019

The Path Of Reforming Humanity - 2055 Words

The Path of Reforming Humanity The 1960s, was the decade where many Americans believed was the decade of reformation. From the path of ending segregation to the assassination of a wonderful president. Politics in the 1960s was a time of the radical redefining of equality. John.F. Kennedy (known as Jack) was a Democrat, who served 3 years as president before being assassinated. Kennedy served in both the U.S. House of Representatives and U.S. Senate before becoming the 35th president in 1961. John was born on May 29, 1917 in Brookline, Massachusetts and is the second oldest of nine siblings. The Kennedys were one of Boston’s most prominent Irish Catholic political families. Despite the health problems he had, such as Addison’s disease (a rare endocrine disorder), Jack lived a privileged life (John F. Kennedy). After graduating from Harvard in 1940, he entered the Navy. When his boat was attacked by the Japanese and despite his injuries, John led the survivors through perilous waters to safety (The White House). By the end of 1944, he had been elected to the Senate for Boston (The White House). He married Jacqueline Bouvier on September 12, 1953 but soon cheated on her with the glamorous actress, Marilyn Monroe in 1962 (Sex Life of JFK). During his recovery from back surgery he wrote Profiles in Courage In 1955 which won the Pulitzer Prize in History (John F. Kennedy). Six years later, he was a first-ballot nominee for President. Kennedy, at age 43, the first Roman CatholicShow MoreRelatedIllegal Immigration Law740 Words   |  3 Pagescan not diminish an individuals humanity. There is need of the openness of our mind as humankind and tell individuals who have committed crimes that their actions indeed have had the negative impact on the community, but we are willing to help them come out of it by reforming. In the criminal justice system, when an individual commits a crime, the response should be equal to the proportion of the action itself. Then there is need to put individuals on a right path so that when they come out at theRead MoreThemes Of The Quran By Fazlur Rehman1508 Words   |  7 Pagesto choose good or bad and to help other human beings. As it says in the Major Themes of the Quran that â€Å"It is a t this point that man s crucial test comes: will he use his knowledge and power for good or for evil, for success or loss, or for reforming the earth or corrupting it (as the Qur’Ä n constantly puts it)? This is an extremely delicate task. The question of questions for man is whether he can control history towards good ends or whether he will succumb to its vagaries.† (Rahman, 6). FazlurRead MoreChristianity And Buddhism And Christianity1468 Words   |  6 Pagesand vision that leaders provide. Buddhism focuses on Four Noble Truths, including the certainty that suffering exists, the fact that desire and ignorance lead to suffering, the belief that an end to suffering is possible, and the notion there is a path toward this end. While Christianity does not define four explicit truths, the Bible provides many â€Å"truths† for Christians that relate to the Four Noble Truths. Christians believe the world is sinful and broken, Jesus came to eliminate sin from theRead MoreInfluence Of Science And Religion1564 Words   |  7 Pages1. Q) Compare and contrast the influence of science and religion in the development of humanity. Discuss both the positive and the negative. A) The systematic testing of observations, and the belief of something larger than ourselves, have been part of the human experience since time began. Both science and religion have influenced human thought and civilization. When a question could not be answered by time and observation, people fell back on spiritual explanationsRead MoreThe As A Social Reform Writer Essay1498 Words   |  6 Pagesthe nature of humanity. Within the passage, Gaskell makes use of intertextuality in her reference to Shelley’s Frankenstein. Here, Gaskell draws on Shelley’s influences Rousseau, Godwin and Locke as she writes â€Å"The actions of the uneducated seem to me typified by those of Frankenstein†¦Ã¢â‚¬  (page X) (it is presumed that here a mistake was made and that she intended to mean Frankenstein’s monster rather than the man himself). Rousseau believed in the use of education for nurturing humanities natural goodnessRead MoreThe Sierra Leones Civil War1658 Words   |  7 Pagesconsequences, for examples, disarm most of the rebel forces, assistance on the national elections, rebuild police forces and SLA, but even logistic such as infrastructure and facilities to people. The conflict moved on different levels during its path. However, one of the problems, essential to the rebels were the diamonds’ mines. Those mines, allowed them to take full control of some areas of the Sierra Leone, outside the capital Freetown. Therefore, their conquest, mostly aggressive, brought toRead MoreCrime And Its Effect On Society Essay1652 Words   |  7 PagesSince the beginning of time crime has always been factor in humanity. In the bible, crime started from Adam and Eve the first man and women. From eating of the forbidden tree to current stage of time, crime has become a part of the human society. However, what is considered a crime and what is not is something that is still controversial. Crime can be defined as a wrong doing by an individual that another individual or groups of individual consider to be criminal. Because the definition of crimeRead MoreAnalysis Of Thes The Interior Castle And John Calvins Institutes Of The Christian Religion1888 Words   |  8 Pagesby sin. Both Teresa and Calvin situate self-knowledge within their broader theological programs, which are paradigmatic of their respective schools, Spanish Mysticism and Reformed Protestantism, offering a more complex picture of the process of reforming the religious self in the early modern period. The Interior Castle represents Teresa of Avila’s mature reflections on the nature of humanity’s growth in relationship to God. In this work, written by Teresa in 1577 at the age of 62, we are offeredRead MoreKingdom of Heaven Analysis Essay1796 Words   |  8 Pagesname, and dangerous theology (eg. the Roman theology of suicide or the burning dead bodies). The failing with KOH is its solution to these problems. The hero ´s victory does not come by convincing the hypocrite to be authentic, reforming bad practices in religion, or reforming theology. Rather, KOH advocates the rejection of religion altogether. This statement by one the knights depicted by the movie as wise sums up the whole film: Å“I put no stock in religion.  The movie starts with Balian asRead More Transcendence and Technology in William Gibsons Neuromancer3154 Words   |  13 Pagesunaware or incapable of forming or reforming an individual, provisional, less than absolute notion of self. Wintermute, an Artificial Intelligence, a computer, however, acknowledges and attempts to transcend itself. The boundaries between humanity and the machines it produces are blurred. Old paradigms of self, of identity seem obsolete. The character who possesses the greatest capacity for change in the novel is a machine. This is neither an indictment of humanity nor an endorsement of technology

Sunday, December 15, 2019

Secret Life of Bees Research Paper Free Essays

Jackie Yets 3/21/11 Per. 6, English H2/SP Secret Life of Bees Research Paper While one reads the Sue Monk Kidd novel, The Secret Life of Bees, an enigma acquainted with the book is why the Black Madonna of Breznichar in Bohemia is used as opposed to a white Virgin Mary. With the story taking place in the racist south of 1964 it would be reasonable to assume that a black Mary wouldn’t be common, or readily accepted; however she still occupies a large area of the women’s lives. We will write a custom essay sample on Secret Life of Bees Research Paper or any similar topic only for you Order Now For the Boatwright’s, the Daughters of Mary, and quickly for Lily and Rosaleen, the black Virgin Mary is placed in the book as a source of strength, and maternal comfort. The most obvious symbolism of the Black Madonna of Breznichar in Bohemia is that it is featured in the novel to give the characters a religious strength. In the story of ‘Our Lady of Chains’ August tells how the statue was such an inspiration to the slaves, and how â€Å"Our Lady filled their hearts with fearlessness†¦ And if it ever grew weak, they would only have to touch her heart again,† (109-110). ‘Our Lady of Chains’, another Divine black figure in the book besides the Madonna of Breznichar, does that same thing for all of the women. Along with ‘Our Lady’ the Bohemian Black Madonna has the same effect on the Daughters of Mary, because it showed them that â€Å"what’s divine can come in dark skin. You see, everybody needs a God who looks like them,† (141). In the real world however, there is no such thing as the Black Madonna of Breznichar in Bohemia. The historical region of Bohemia was located in the same area as modern Poland, and Poland is home to a well known Black Madonna, Our Lady of Czestochowa, who shares many similarities with the Madonna of Breznichar in Bohemia. These similarities, including features and elements of the pictures, strongly suggest that the Madonna of Breznichar in Bohemia is based on Our Lady of Czestochowa. Our Lady of Czestochowa is well known for her ‘miracle working’, mostly involving scaring away foreign invaders and assisting small groups of defenders in defeating powerful armies (Similar to Lily, Rosaleen, the Boatwrights, and the Daughters of Mary gaining the strength to convince an angry T-Ray to leave Lily with them? ). The Black Madonna is also historically known to have been at the foundation of rebellions and revolutions, and leading to freedom; which can again be connected to Lily leaving and becoming free of her father. However the Black Madonna of Breznichar in Bohemia also has another role. Another component of the Bohemian Madonna’s role is her place as a ‘mother of thousands’. In a reflection on The Secret Life of Bees by the author, Sue Monk Kidd said that the Black Virgin Mary existed in the novel to be a symbol of comfort. She also planned for Lily to have a coming home to herself, and a discovery of a mother within to take place with the help of a divine female presence, the Black Mary. Along with the strong connections between the Mary and a mother-like role to the characters, in a religious perspective she is of course a symbol of motherhood, and giving life. In general, the Virgin Mary is known for giving birth to Christ. There is also another connection concerning the Black Mary, which is that she is the ancient earth-goddess that was altered for use in Christianity. Many other goddesses were pictured as black, most importantly Ceres the Roman goddess of agricultural fertility. Keeping in mind the theory that the Black Madonna is an ancient earth-goddess, agriculturally the best fertile soil is characterized by a black color. The blacker the soil, the more becoming it is for farming. Good farming leads to more food, which keeps humans alive. Summing it up, the black earth gives life. This is another strong connection to a life giving maternal role. There’s also another spiritual connection to the comfort brought by the presence of Our Lady of Czestochowa. This connection regards the hidden meaning of the colors present in the images of the Mother; first is the blue-green background, which symbolizes hope. Foremost, the brown skin color is more important, subtly indicating the human element as well as the long history seen by the Madonna. With all of these characteristics related to the Black Virgin Mary, it is clear why Kidd would create this divine figure to inspire her cast of characters. The insurgence nurtured in the history of Black Madonna created the perfect symbol to guide Lily in her search for a home and a connection to both her literal mother, as well as the mother within herself. Works Cited Duricy, Michael P. â€Å"Black Madonnas: Our Lady of Czestochowa. † Black Madonnas. The Marian Library/International Marian Research Institute. , 26 March 2008. Web. 13 March 2011. http://campus. udayton. edu/mary/meditations/olczest. html. Jozwik, Ziemowit. A Treasury of Europe. Europe and Me Magazine. N. p. 4 January 2010. Web. 13 March 2011. http://www. europeandme. eu/8heart/455-the-black-madonna Kidd, Sue Monk. Secret Life of Bees- The Black Madonna in the Novel. Sue Monk Kidd. LUX Interactive, LLC. , n. d. Web. 13 March 2011. http://www. suemonkkidd. com/Reflections. aspx? t=bi=34 Duricy, Michael P. Black Madonnas. The Marian Library/International Marian Research Institute, 6 October 2009. Web. 13 March 2011. http://campus. udayton. edu/mary/meditations/blackmdn. html Cahoy, Nate. Comparing Madonnas. The Black Madonnas. PB Works. n. d. Web. 13 March 2011. http://nrcslob. pbworks. com/w/page/4469613/Comparing-Madonnas Our Lady of CzestochowaBlack Madonna of Breznichar in Bohemia How to cite Secret Life of Bees Research Paper, Essays

Saturday, December 7, 2019

Love And Rejection Breaking Up Essay Research free essay sample

Love And Rejection: Interrupting Up Essay, Research Paper Love and Rejection: Breaking Up Some felt they were a modern twenty-four hours Romeo and Juliet. The world, nevertheless, is that they were a grievous illustration of what can travel incorrect with striplings. Christian Dalvia, 14 and Maryling Flores, 13 were sweeties who were forbidden by Flores # 8217 ; female parent to see each other. In early November, 1995, the immature twosome met one last clip. Standing at the border of a Florida canal, they joined custodies and jumped 15 pess into the cold, cloudy H2O to their deceases. Their deceases may sound romantic, even heroic to other adolescents when, in actuality, it # 8217 ; s merely field stupid. There were likely many other grounds for their deceases, but finally, the idea of non being together tortured to the point of desiring to take their ain lives. This is a really utmost illustration of what can travel incorrect with adolescent grief. One minute they # 8217 ; re inseperable sharing their most intimate ideas and inside informations # 8211 ; the following minute they are faces across a crowded room or polite familiarities at best. These are the effects that come along with a dissolution. We teens hear about love all around us, in music and films, on Television, in narratives. We hear that love will do us happy. We hear that individual people are lonely. We are told that if we are non portion of a twosome, we are non complete. We all want to be portion of this thing called? love # 8217 ; . Okay, we get a fellow or girlfriend, now everything should be perfect. But, it # 8217 ; s non hone, because life neer is. It is easy to go disappointed. Feelingss can alter. One individual may make up ones mind to state adieu. When that happens, the one left buttocks will experience rejected. Rejection means taking between one thing and another. The 1 who feels rejected thinks as if they are non good plenty. It hurts. When the individual you love decides to go forth you, it is even more painful. Does rejection average failure? No. The terminal of a relationship means that the fellow or girlfriend decided that s/he wanted a alteration. The grounds for this are within the ex # 8211 ; non within the jilted individual. No 1 is a less valuable individual because their fellow or girlfriend # 8217 ; s feelings have changed. What To Expect There are nine phases of rejection that about all? dumpees? must travel through. The hurting may be atrocious, but each phase is portion of the healing procedure. The phases may non follow in an exact order, but they will all be experienced. The Denial Phase: ? This can # 8217 ; t be happening. ? During this phase, people may happen themselves waiting for the phone to ring and non believing that the relationship is over. Solution: Acknowledge your feelings about what has happened. Accept, but do non brood on shame and embarrassment, and all the? shoula/woulda/coulda # 8217 ; s # 8217 ; . The Bargaining Phase: Driving yourself brainsick, believing that, ? If I get my hair cut, ? or? If I don # 8217 ; t name her for a hebdomad, ? s/he will alter his/her head. Solution: Accept that it # 8217 ; s over. The Loneliness Phase: Feeling as if no one understands or attentions. Solution: Environment yourself with people who do care, and those who openly say so. Remind yourself frequently that you are loved. The Heartbreak Phase: Feeling like your bosom is truly interrupting. You may even feel hurting in your thorax, or want to throw up when you think of the individual or see the individual with person else. Solution: You can travel on. If you # 8217 ; re experiencing truly bad, snarl your fingers to disrupt the idea. The Blame Phase: Indicating the finger at you or at your ex for what each of you did incorrect. Solution: Decide that neither of you are at mistake and both of you are responsible for the dissolution. The Depression Phase: Feeling sad, worthless, and foolish. You have problem feeding and sleeping and you may conceive of you # 8217 ; ll neer love once more. Solution: Let yourself to experience hurting but Don # 8217 ; t wallow in self-pity. Keep busy with exercising or undertakings. The Anger Phase: Feeling ferocious for being rejected. Solution: Experience the choler, but don # 8217 ; t overstate it. Don # 8217 ; t allow yourself become bitter. The Acceptance Phase: Finally believing that it is over. You no longer anticipate your ex to name and you begin to experience at peace. The Healing Phase: Geting your life back. Ready to run into new people and you # 8217 ; rhenium no longer brooding over your ex. These stages are all healthy ways to retrieve from a dissolution. The Wrong Moves Merely as there are ways to properly header with stoping a relationship, there are besides unhealthy ways that some of us are drawn to make. In seeking to get by with a dissolution, many use manipulative methods to necessitate personal power ( the freedom of pick and motion ) . Some of these manipulative methods are by traveling through the ex # 8217 ; s best friend and playing investigator ( is he seeing anyone? is she still upset? ) , endangering incapacitations ( I won # 8217 ; t be able to concentrate, make travel or you # 8217 ; ll do me depressed ) , doing impossible promises ( I # 8217 ; ll do whatever you ask, If I of all time lose my pique, merely snarl your fingers and I # 8217 ; ll quiet down ) # 8211 ; your ex doesn # 8217 ; t believe these, you don # 8217 ; t believe these, so don # 8217 ; Ts say them. # 8211 ; and eventually, by endangering retaliation. A personal illustration of this is a friend who we # 8217 ; ll name Christine. When school started, Christine was dating Tom who finally left her to day of the month their common friend, Megan. Christine was highly disquieted and she told Tom she would acquire back at him. She told him she would state his ma he # 8217 ; d been making drugs. Obviously, Tom got angry and told Christine to remain off from his household. As it turned out, Christine neer followed through on her menaces. They were merely an sneaky gambit to do Tom upset. This is non a mature manner of managing a dissolution, which is true for most adolescent grief. Another wrong method of recovery is harassment. The harasser is the individual who, for illustration, is obsessed with drive by the ex # 8217 ; s house or topographic point of work, calls the other merely to hear his or her voice and attempts to cover it up with prevarications like, ? I was merely in the vicinity, ? and? I think I dialed the incorrect number.. ? . The badness of the compulsion is measured by the clip that is spent on it, the grade of emphasis it causes, deficiency of control, and intervention in one # 8217 ; s life and duties. In terrible instances, medicines can assist. As many as one in 40 Americans have some kind of obsessional compulsive upset. Along with torment, physical maltreatment is yet another highly incorrect manner to manage rejection. Physical maltreatment includes such things as slapping, kicking, hair drawing, agitating, and arm distortion. Peoples who are being abused are advised to avoid all possible contact with their ferocious ex. Peoples who are mistreating are urged to seek aid and interrupt off all contact with the individual they # 8217 ; rhenium mistreating. Extreme depression instances due to heartbreak may besides take to physical force towards oneself. The adolescent self-destruction rate is up about 200 % in the past twenty old ages. Teenss must recognize that no affair how bad things seem, everyone goes through it and everyone gets over it. All of the above methods are wholly incorrect ways to recover personal power. When trying to allow travel, one should interrupt contact and avoid hanging around topographic points where you know he or she will be. You should accept that it # 8217 ; s over, halt inquiring why, realize and accept your emotions, decide to allow travel of the yesteryear by remaining off from emotional traps, by larning from your errors and by looking frontward to the hereafter. Repairing The Hurt What makes interrupting up so traumatic? Often, there are many unsolved emotions and unfinished concern. If you see an ex excessively shortly, you risk triping those unsolved feelings and phantasies, which will forestall you from traveling on. But when the clip is right, such reunions can besides be a valuable chance to work through the unfinished concern. Sometimes you # 8217 ; ll detect that all of the feelings of unworthiness or rejection that you # 8217 ; ve been harboring are overblown. Such realisations allow you to travel on to new relationships. Don # 8217 ; t hotfoot a reunion with your ex # 8211 ; give yourself plentifulness of clip for the lesions to mend. When you are both ready, acquire together and reexamine what happened. Explain the things that hurt you, what you wanted, what you feared, and what you girl. With distance and a fresh position, any lingering hurting may ease, and a new love may emerge. Many of us entertain the phantasy of seeing an ex and holding him or her state, ? You were right wholly along, take me back! ? This would reconstruct your feeling that you and your love mattered, but it really merely happens in a few instances so you shouldn # 8217 ; t allow your hopes skyrocket. If all of these stairss are both followed and avoided, the dumped person would # 8217 ; ve gone through all the tearful, sorrowful, ramping, self- blaming and forgiving feelings that compromise the emotional patterned advance of stoping a relationship, and they # 8217 ; ve come a long manner towards their emotional healing. On The Other Hand # 8230 ; Now, we # 8217 ; ve concluded that teens can sometimes overreact when they # 8217 ; ve been dumped ( self-destruction, depression, compulsion, etc ) . As compared to adult dissolutions which tend to be more civilized on norm, teens truly hold no ground to be badly down due to the fact that they have their whole life in front of them. Adults on the other manus, have much more to worry about than adolescents. For illustration, grownups have to worry about taking attention of fundss that were antecedently shared, the consequence the dissolution will hold on their calling, and how their kids will respond. In most instances, they don # 8217 ; t have the clip to blow on torment or compulsion. Certain, they # 8217 ; ll be upset, but non to the suicidal point as teens excessively frequently are. Because kids look to their parents to maintain them safe, the deficiency of a household member could rise their sense of exposure. The parent who remains with the kid or kids has to presume the function of the other parent in the fiscal, physical, and emotional facets. From a personal point of view, grownups have a batch more to worry about than adolescents do so logically, they should be the 1s overreacting, but they # 8217 ; re non. It likely all furuncles down to the adolescent self-esteem issue. It # 8217 ; s manner up when they # 8217 ; ve got a fellow and when a dissolution occurs, it plummets down and they lose control of their emotions. This is when the? incorrect moves? come into drama. If there was merely a manner to guarantee high self-pride in today # 8217 ; s adolescents we wouldn # 8217 ; Ts have to worry about adolescent # 8217 ; s being pushed to the bound by their overpowering emotions.

Friday, November 29, 2019

Battle Of The Sexes Essays - Crime, Internal Conflict In Peru

Battle Of The Sexes ?Battle of the Sexes? Had the daughters and wives of the countryside played a part in the committees in Tunnel Six and elsewhere? Was it common for a woman to bring a dispute before the assembly? What did the fact of the conflict's setting a pair of women against each other say about solidarity and division by gender in the countryside? Could a woman ever be a rondero? In 1977, a woman's committee was organized in Cuyumalca by Omelia Lopez. Omelia was soon to be the first president of the women's committee. The question is why did it take this long for women to be heard? At the time women's complaints of domestic violence and village thefts were almost completely dismissed and ignored by Peru's national authorities. Also many women chose not to get involved. They strongly were believers that men were the ones in charge and the woman belonged in the home. Women were to believe that they were tied by nature to the pettiness of jealousy and scandal, less able than men to see what was best for the family and village. From what they were taught, it was just not possible, until Omelia. Omelia did have some help from Daniel Idrogo, an organizer from the Communist Party of Peru-Red Homeland. Daniel is a strong believer in Maoism. The Chinese leader had often repeated that ?without the participation of women there can be no victory against imperialism?. Daniel said. ?The rondas would be stronger if everybody participated?. So what were their goals? The main task was to accompany and support their men. The women's committee was only an appendage of the ronda committee, which was run by men. So even if the women weren't as high as the men's status, they were still doing something about and being heard for once. The chief duty was to enforce the male obligation to take a turn on the nightwatch. Women were necessary in the making the rondas an instrument of peasant power and revolution. With each organization came problems. For instance, Lack of female solidarity. Rumors flowed, like women committees were ?an excuse for lazy senoras to get together to gossip?. The larger problem was a backlash against the new activism. Which is stated that a husband controlled a wife, who was not to take a step without the boss's permission. A final factor was outside opposition given by other newspapers. Were woman ronderos? The answer according to the book, Nightwatch, was yes and no, an issue that remained unresolved in the northern Andes. In my views I say yes. I believe that the woman were to scared to admit it to their local men. The woman may have not been out with the men at night but they were there to keep the ronda organized and up to date with village issues. Not a single woman was granted to vote until 1965 and I say congrats to all the women of the northern Andes for their bravery and courage to stand up for their turn to be heard. By the end of the 1980's, the number of girls in school had risen in the Andean countryside, and their rate of illiteracy was becoming far lower than among their mothers and grandmothers. The committees gave women a formal role in the rondas. The migration of woman to jobs such as maids and cooks also increased. At the same time, the influence of the women's role in rondas made the feminist movement in Peru grow. In 1995, President Fujimori es tablished a Ministry of Women's Affairs. Anthropology

Monday, November 25, 2019

Pixar’s Creative Process Will Help You Produce More Innovative Content

Pixar’s Creative Process Will Help You Produce More Innovative Content What does the word innovation mean to you? Too often we think of it as some sort of magical thing that strikes randomly and simply â€Å"delivers† us a brilliant idea. It isn’t. I always sigh when I hear of great companies like Apple or Pixar referred to as simply â€Å"innovative.† While they certainly are, this label only tells a fraction of the story. The genius of Pixar (and Apple) doesnt lie in their â€Å"innovative thinking.† Rather, it comes from their commitment to the actual process of creativity. Pixar is known for making innovative movies time and time again. How does their process keep them so innovative? Image credit: Disney/Pixar Animation Studios In his recent book  Creativity, Inc.,  Pixar  co-founder Ed Catmull (with Steve Jobs and John Lasseter), outlines how the legendary animation studio has made a habit of being innovative. In many ways, Ed unlocks the creative process, and it is something that we can all use to do better work, including in our content marketing. How Inspiration Works When you look at something great, like the iPhone or the first Toy Story movie, you can’t help but feel like it was the result of some sort of divine inspiration, some kind of magic, but it wasnt. As Catmull covers in his book, creativity isnt about an idea or a sudden burst of information. It is a process, and often a messy one. There are three big takeaways from this book that we can use to unlock creativity and inspiration in our own content creation process. Pixar Lesson #1: Creativity Is A Learned Skill In her landmark book, Drawing on the Right Side of the Brain  (circa 1979), art teacher and writer Betty Edwards outlined the creative theory that has dominated art education for the last 30 years. Her method builds on the notion that the brain has two ways of perceiving and processing reality – one verbal and analytic, and the other visual and perceptual. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value This method is frequently described as the left brain (analytical) and the right brain (creative). While we now know that this physical left vs. right idea isn’t particularly true, the two methods that the brain uses for processing information are very accurate. Using this theory as his basis, Catmull observes a common drawing mistake made by young children (or untrained adults) who are learning art. These artists will often overemphasize certain aspects of the human figure, and underemphasize others. Frequently, this will result in human faces with larger than normal eyes and smaller than normal foreheads. We can see this phenomenon clearly in young children that frequently miss the human torso entirely! Early artists often overemphasize meaningful facial elements. As Catmull and Edwards would agree, this is the the analytic brain at work. These artists are drawing what they know best about the human figure (an analytical approach),   like the eyes (a tremendously important feature of the human face), and extremities like arms and legs. Until someone has learned to embrace their visual and perceptual side, they tend to overemphasize the information like this in their analytic brain. As Edwards outlined in her landmark book, drawing instructors often help new artists break this tendency by drawing â€Å"what is not there,† or by learning to see the negative space. Rather than drawing a chair, the students learn to drawn around the chair, thus learning to see reality in a new way. Before and after comparisons of adults learning to draw using Edwards method. Notice the facial tendencies. In this example, it is clear that innovation and creativity really are about learning how to see things differently rather than how to create things differently.

Friday, November 22, 2019

What is the definition of policy Coursework Example | Topics and Well Written Essays - 250 words

What is the definition of policy - Coursework Example licies have had a significant impact on the nursing field worldwide since she was among the first to offer or advocate for a full public health care system. Clear and well thought out policies are vital especially in times of rapid change in the health care field to advocate for improved communication within organizations so as to advance public health. Policies determine the care accorded to families, communities or individuals when accessing health care services. Thus, policy is primarily defined as a course of action which is followed by an institution, government or business to achieve the desired goal. According to Parahoo (2014) health policy is defined as both the private and public policies which are directly linked to the provision of health services. The primary purpose for the formulation of policies is to safeguard the health of the public. Thus, policies basically serve as a management tool for risk management while promoting health. McDonald (2006) states that Nightingale’s holistic approach to the concept of health focused on critical elements that mainly influenced health. These are good child care, safe childbirth, good nutrition, decent housing and access to clean air and water. Thus, policies enhance and increases safety in nursing practice (parahoo,

Wednesday, November 20, 2019

Self-discovery and Understanding of World in Against Meat and Praise Essay

Self-discovery and Understanding of World in Against Meat and Praise of Self-deception - Essay Example Even with the improved capacity to conceive build and design sophisticated equipment, tame some of the wildest beasts the earth has ever known and even travel thousands of miles to the moon, a man seems not to understand his own functionalities. He seems increasingly confused in understanding the most complex machine evolution has provided; the brain. Although scientists at least have clues on how the brain process information, it has always been a dilemma on how the physical and the tangible aspects of the brain easily connect to aspects such as emotions and how the brain affects our decision-making processes. Perhaps the state of chaos and confusion that in most instance human beings conceal behind the mask of ambition, philanthropy, humanity or even religion is better explained by the artistic impressions of artists. The question is whether man has the capacity to find answers on his real self but opts not to, due to fear of what he might discover. Maybe the man is just not able t o self-discover and will in most instances carefully construct theories in an attempt to hide his ineptness in these matters. Using the â€Å"Broken Column† (Self-portrait) by Fridah Kahlo as the yardstick, the paper will conduct an analysis on two texts; â€Å"against meat† and â€Å"praise of self-deception.† The Self. ... The article â€Å"Against Meat† by Jonathan Safran is a narration about his battle with the commitment of being a vegetarian. Safran begins by outlining the initial concept that was nurtured in him concerning meat and how he experienced difficulties in converting to vegetarianism even after realizing the ills associated with meat. Safran learned at an early age from his grandmother that there was no kind of food that was bad and that most parts of food were to be eaten. Safran writes that: No foods are bad for you. Sugars are great. Fats are tremendous. The fatter a child is, the fitter it is — especially if it’s a boy. Safran also mentions that his grandmother had endured the 2nd World War surviving barely enough to eat and was even sometimes forced to scavenge for food remnants in dustbins. As a result, his grandmother’s obsession with food was particularly due to her past experiences with hunger. Then after that Safran learnt from his father that kickin g animals was not good, only for the father to flush a golden fish Safran received as a gift in the toilet. These instances together with the conversation he had with the baby sitter only served to disillusion Safran concerning the ills of eating meat. The disillusionment Safran felt was due to the fact that most people around him ate meat despite believing that eating meat is causing undue distress to animals. Safran admits that the disillusionment had profound impact on his life, that he found himself constantly making excuses to eat meat despite being a vegetarian. Safran proceeds to narrate a life where he hypocritically consoled himself that he had not caused any distress because he had not actually killed but was just consuming what had been killed by another.  

Monday, November 18, 2019

Oral Presentation Essay Example | Topics and Well Written Essays - 1500 words

Oral Presentation - Essay Example Employers and other important officials are now giving priority to oral presentations and communication while recruiting fresh graduates. Although, a certain weight age is given to the written examination as well, more is judged from the person's speaking skills and the way of presenting him/herself. This has happened due to the growing number of researches that have told the gentlemen the successful formula of a successful individual. The biggest example of the employer's importance to verbal communication is the interview that is conducted twice of thrice along with the group discussion sessions that take place in many organizations in order to gauge the capabilities of these individuals while communicating with others. Therefore, as students, it becomes really important to get ready for these assessments of the future endeavors. In this enigmatic and ever-changing world, the qualities that one looks for in a person change rapidly. Over the past years, fluent communication has become more important, the pace has increased and so has the communication style. In the olden times, while the bureaucratic organizations still flourished, most of the communication was barred with formal written communication styles with much less importance given to individuality and self-expression. As times are changing, organizations are becoming more creative, so are the communication styles changing. Communication has become more creative and individualistic. In today's era, one of the most important qualities that is sought from the individuals is the ability to express oneself in their own special way. Is a person is not able to express themselves and their ideas to the concerned personnel; they lose their chance of success. The employers are giving more attention to a person's speaking abilities because it has been noticed that during a normal week of work, an employee would write less and speak more, present his or her ideas to the management, make contracts with other companies, conducting employee evaluations sessions and other sessions pertaining to office work; in short, a lot of talking. They also have to become part of formal and informal groups inside and outside the organizations where they have to prove their credibility in front of an audience without a pen or paper; a lot of communication with the help of speaking. Therefore, it is important that a person develops these habits at the right stage in time in order to excel in the later stages of life. It is also becoming more evident that as one moves up the organization, their speaking skills are given higher priority than their written skills. The reason for this is quite easy; as you move up the organization you assume the role of handling a larger number of employees under you. As the number of employees increase, more communication takes place verbally and one assumes the role of a leader of a large group of people. In such a situation, speaking rather than writing is more important as it communicates to the heart with the right kind of emotion which cannot be portrayed in the right sense through a piece of writing only (Leo, 2001). This brings us to the importance of fostering the culture of oral presentation to the university level

Saturday, November 16, 2019

Dyson Marketing Communications

Dyson Marketing Communications Dyson Appliances Limited is a UK based company which is a market leader in selling vacuum cleaners in UK, US, Australia, Japan and rest of Europe. It started marketing its vacuum cleaners in 1993 in UK. It has been branded the No.18 consumer superbrand for the year 2010 in UK. Dyson is not known as a manufacturer of electronic products but has been acquainted to the public as a technological innovative company. Innovation and invention is the heart of Dyson Ltd. It This private limited company was founded by James Dyson an industrial designer. To make the most effectively and world wide selling brand of vacuum cleaners is the mission statement of Dyson Ltd, with time Dyson has evolved into other products in the same home appliances category as the Washing machine, Bladeless fan and hand dryers. Being a private company all the details about the company are not available to the public, but the best of information has tried to be extracted from the available research papers, newspapers and websites. James Dyson attended Londons Byam Shaw art school and was specialising in painting. But painting beautiful objects wasnt enough to quell curiosity, he wanted to make, and then he joined the Royal College of Art, where James studied architecture, but instead of colonnades and cladding, robust marine engineering was the order of the day. He developed a flat-hulled high-speed landing craft and, with it, his passion for engineering. Pretty soon, hed also developed a new kind of wheelbarrow one with a big fat ball that didnt sink into mud and chunky feet for stability. All the while learning to take risks, make mistakes and use frustration as a fuel for creativity and solving problems. Dyson vacuums are exhibited in museums around the world, including the New York Museum  of Modern Art, the San Francisco Museum of Modern Art, the Science Museum in London,  Pariss Centre Georges Pompidou, and the Danish Design Centre in Copenhagen. New ideas are the lifeblood of Dyson. Making Mistakes, failure and home trials are guiding principles of Dyson which invests around 50% of its incomes for further development. Dyson Key Markets and Areas of operation Being started commercial operations in the year 1993 in UK. Dyson has now consolidated its position as the market leader in the vacuum cleaner section in UK. It has presence across all over the world. Based on the available information Dyson sold its products in more than 40 countries. What is Marketing Communication The word Marketing Communication is made of 2 words which can be interpreted in their individual capacity. Hence, the meaning of Marketing Communication is varied due to changing interpretation of the base words. Marketing Marketing may be defined as the process by which organizations create interest of customers in products or services they produce. Marketing implies selling and a goal of effective benefit for the communicator. (Marketing Communication and the Hierarchy of Effects- Michael L. Ray) In the global context, global marketing can be defined as the firms commitment to coordinate its marketing activities across national boundaries in order to find and satisfy global customer needs better than the competition. This implies that the firm is able to: Develop a global marketing strategy based on similarities and differences between markets; Exploit the knowledge of the headquarters through worldwide diffusion (learning) and adaptations; Transfer knowledge and best practices from any of its markets and use them in other international markets. (From Global Marketing- Svend Hollensen) Communication Communication is a process of interaction of messages among persons through a communication channel or a medium. Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver (U.S. Army, 1983). Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Marketing Communication In the context of marketing, communication is the message communicated by the organization for its intended or prospective customer, to ignite the buying process by such a customer. Effective Marketing Communication is one which would effect the sale of a product or a service. Marketing Communication (Marcom) is a subfield of marketing which involves personal selling, advertising, publicity, public relations, reseller support- merchandising, product sampling and packaging. These are all communication tools and the subfield is really an attempt to bring together several diverse part of the marketing mix under one conceptual framework based on communication research and theory. Marketing Communications is a critical aspect of a companys overall marketing mission and a major determination of its success. The marketing communications components of the marketing mix have increased in the importance dramatically during the past decade. Indeed, it has been claimed that marketing in the 1990s is the communication and communication is marketing. The two are inseparable Shimp (2000) Marcom cannot be just used for marketing alone but Marcom techniques can be used for a variety of other purposes such as for a political campaign, improvement in health practices, changes in societal beliefs etc. Thus marcom applies for persuasive mass media campaigns of all types. (Marketing Communication and the Hierarchy of Effects- Michael L. Ray) Role of marketing Communications Marketing communications (marcom) represents all the consumer oriented materials such as leaflets, press releases, Web sites, and trade show presentations. The importance generated of marcom planning is due to the direct relation of such planning to the customer, which makes marcom planning an important activity for the company. Thoughtfully written marcom plans: Enables the company to handle a large number of products, areas and consumer interactions in one single tone. Creation of integrated communication channels by a varied team of people. Assist the messages to grow above the sphere of the marketplace and continuously reach the target audiences. Provides superior results in terms of efforts of time and money. Tools of Marketing Communication For any organisation, the tools of marketing communications includes distributing information, promoting brand, image and reputation, creating and stabilizing product and service demand, emphasizing features and benefits, providing competitive differentiation, generating sales leads, ensuring customer retention and loyalty, and motivating staff. Some tools are as follows: Advertising Advertising is defined as any form of communication made by a public or a private undertaking in connection with trade, industrial activity, business, craft or profession in order to promote, directly or indirectly: a) the commercialisation of any goods or services, b) any ideas or principles, initiatives or institutions. Advertising is an impersonal, mass medium form of communication, in which the person who wants to communicate the message incurs a monetary cost for transmitting the message through a selected medium. It reaches a large number of audiences in a discrete way. There are two main functions of advertising: Influencing the demand for commodities and Managing awareness and understanding of the entity in an entirety. The various types of media which could be used for advertising are: Print media advertising like in the newspapers, periodicals, directories etc. Broadcast media advertising in the form of television and radio for mass penetration at a relatively lower cost per person reached. Outdoor advertising like the billboards on roads, bus-stops etc. Enclosed advertising like a store displaying its name inside the store. Digital and other media like telephony advertising, cinema advertising, online and internet marketing. Sales promotion Sales promotion is offering to the consumers extra or additional value. Such an additional value may be created by offering say Buy One get One products, or Half Price products, free products/ samples, extra quantity of the same goods at no extra price, discounts and price reductions. Hence the main objective of sales promotion is to encourage certain behaviour of audience, often to effect sales for the organization. Such a tool attracts new customers and help retain existing base. Direct marketing Direct marketing is the total of activities by which products and services are offered to market segments in one or more media for informational purposes or to solicit a direct response from a present or prospective customer or contributor by mail, telephone or personal visit. (Onkvisit and Shaw 1993, p717). Direct marketing is concerned with the management of customer behaviour and is used to complement the strengths and weaknesses of the other communications disciplines used to communicate directly with individual customers and often carry a behavioural (call to action) message. Fill, C. (2009), Marketing Communications Interactivity, Communities and content. Thus we can understand by direct marketing as all the activities undertaken by seller which help to communicate directly with the buyers for the purpose of effecting an action by the buyer Public Relations PR or publicity is the marketing communications function or activity undertaken by the organisations which carries out programmes designed to earn public understanding an acceptance. (Svend Hollensen Global Marketing, Pg: 554). Being a component of society an entity has to protect the interest of itself as well as its stakeholders (society in general )and therefore has to have effective marcom for good public relations. It involves both internal as well as external communication Personal Selling Unlike Advertising, personal selling is a dual way or more than 2 persons involved communication process which enables instant feedback and is not disturbed much by the noise like in advertising. It is an intense communication process and requires skills for effective communication, but it also enjoys high flexibility. Market Segmentation Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Targeting To determine which, if any, of the segments uncovered in the market segmentation should be targeted. Such segments are to be specifically targeted by the organization. Positioning The act of designing the companys offering and image so that they occupy a meaningful and distinct competitive position in the target customers minds. Integrated Marketing Communication The concept of IMC took birth in the US in the late 1980s. The Caywood, Schultz and Wang presented in 1991 the concept of IMC after a survey was conducted by Northwestern university with national goods advertisers in USA. Schultz defined IMC as, Broadly defined, IMC is a concept of marketing communication planning that recognizes the added value of using a comprehensive plan to evaluate the strategic roles of a variety of communication disciplines. It combines these disciplines to provide clarity, consistency and maximum communication impact. (Schultz et al, 1993). Proponents of IMC contend that it represents a logical first step in the transition from outbound product driven communication to the more interactive consumer and behaviour oriented approaches of the twenty first century. (Kitchen and Schultz, 1999). Thus we can understand from IMC that it is a process by which all forms of marketing communication are managed in such a way that the prospective customer or public are delivered a plain, constant and convincing message about the entity and its products. (An inside-out approach to integrated marketing communication-An international analysis by Gayle Kerr, Don Schultz, Charles Patti, Ilchul Kim) Among the differing definitions of IMC, Shimp has tried to find the unique features of IMC in 2000 as follows: The primary objective of IMC is to affect behaviour through directed communication. IMC process starts with the buyer or prospect and ends with the brand communicator. IMC uses all types of communication and all means and company contacts as message release channels For a stronger brand image synergy and coordination are utmost important. IMC entails marketing communication build lasting relationship between the brand and the buyer. Thus we can conclude that IMC is the planning, coordinating, controlling, integrating and managing the various communications which evolve from an organization towards its outside environment or external environment. Marketing Communications Strategies and Tactics employed by Dyson To understand the marketing communication strategy of Dyson, it is very important to know a brief history of the company which will help us understand the future course of marketing for the company. James Dyson had started working on his vacuum cleaner idea since 1978. His idea was to build a bagless, filterless vacuum cleaner. In the 1980s he approached Hoover Company which was the market leader of that time to take up his idea, but it was not accepted by Hoover. Undeterred by the Hoover snub, Dyson continued to work on his concept of vacuum cleaner. After 15 years of hard work, determination, toil and frustration and testing 5000 prototypes James finally launched the Dyson Cyclone DC01 Vacuum cleaner which was based on the effect of a tornado in 1993. The company for the next 12 years put almost 100 % of its profits for further RD expanding its team of scientists from a meagre 3 scientists to 350 scientists. In interview with a leading advertsing magazine, Dysons global marketing director, Clare Mullin, stressed the companys pledge to development, saying, Were an engineering-led company, not a marketing-led company. Thus the overall stress of the company can be found out to be technology, development, innovation and invention. This is a marked difference between a profit oriented commercial company and Duson. Dyson is an innovative, technology company not just any other company. This is the basis of marketing communication of Dyson that it is different. Context Analysis SWOT Analysis Strengths Technologically superior product offering Brand Image Loyal Customer base Financial Strength and higher profitability High Revenue generation Can earn premium on its product offerings Weakness Lower sales quantity than competitors Limited number of item offering in portfolio compared to larger competitors Limited resources Opportunities Qualitywise superior offering is always in demand everywhere. New untapped markets. Increasing sales by reducing prices. Threats Susceptible to cyclical changes as in recessionary conditions cheaper substitutes may be preferred. Branding as expensive products. Better product offerings by competitors at relatively lower prices. Strategic Mission and Objectives To build the most effective and efficient vacuum cleaners brand. Be a world leader in the vacuum cleaners brand To build world class cutting age electronic appliances for improving peoples lives To be technologically innovative To invest heavily in development for future sustenance of business Sr. No. UK markets US Markets To maintain the market leader position in the vacuum cleaner segment To maintain the market leader position in the vacuum cleaner segment Marketing Objectives To be a market leader in the vacuum cleaning and home appliances business. To market company as a technologically advanced company producing high quality products for improving daily lives. Sr. No. UK markets US Markets To maintain and consolidate the market leader position in the vacuum cleaner segment (2002) To rapidly enter into the market and capture the vacuum cleaning markets(2002) To increase sales by a certain percentage say 5% To increase sales by say 10% Marketing Communications Objectives Communications Impact- the objective of any marketing communication is too effectuate sales and promote the brand image of the organization. Credibility- It is the value attached by the customers Cost- These are the costs attached to the marketing communications. Control- The level of control which can be exercised on the marketing communication through different tools. The use of different tools entail acahievement of different objactives as may be predecided by the organization. Marketing Communication Message Objectives Differentiate- Dyson has tried to differentiate its products by stressing the superior technology of the product. Dont Lose the Suction Campaign very well pronounces the differentiation of Dyson products from its competitors product. Remind- This messages involve repeating the messages earlier delivered. This consolidates and Strengthens previous communication. Dyson states that his messages are boring, but still it shows the companys seriousness towards its business. Inform- This involves informing and educating the qualities of the product. Dysons product in US and UK do the same function of informing qualities to the customers. Persuade- This induces the customers to take action towards buying the product. In short, the marketing communication message objective should be to attract, maintain and inform consumers about the brand. Marketing Communication Strategies (3 Ps) The adoption of the strategy is based on the Product Life cycle and the particular marketing objectives: Pull Strategy Push strategy and Profile Strategy UK and Europe Markets Dyson believed in its products to be the advertising tools. For a technology enhanced quality product the word of mouth is the best form of advertising or marketing communication. In Europe Dyson enjoyed a huge word of mouth advertising, hence the need for specific high budgets or cost allocation to marketing communication was less. One more way of communication was through recommendation of store staffs. US market After tasting success on the European Continent, Dyson embarked on new voyages to the Unites States. The entry of the high priced, British made vacuum cleaner in US coincided with the recession and dwindling US Vacuum industry in 2002. But the creator of vacuum cleaner James Dyson also presiding Dyson Ltd was upbeat about the success of vacuum cleaner in US markets. Such an upbeat mood was due to the knowledge of placing a high technology product in the hands of customers creating value for the product. The tools of mouth to mouth marketing communication was not feasible in US as people were not so close and distances separated people. DOESNT LOSE SUCTION CAMPAIGN Fallon Worldwide, an ad agency won the advertising contact from Dyson and launched a campaign in USA in 2002 by the name Doesnt Lose Suction to showcase the superior technology of Dyson products in the vacuum cleaning business segment which needed an improvement and a change as per Dyson. Part Two For the selection of an organization, we have selected Apple Inc. as our organization. The company is to launch a Summer campaign for the launch of its Iphone-5 in the UK Markets. Launch date is on June 1 2011 Apple Inc. Objectives Based on the organizational motto of Think Differently, Apple Inc has its stated objectives of focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. Brand Mission The Apple Iphone brand mission is to bring best mobile experience to everyone. Brand Vision The Iphone brand vision is to empower everyone with the latest cutting age mobile technology. Brand Objectives Producing a phone which caters to all the basic requirements of a mobile. Build strong brand orientation. To cater to the niche segment of the market. Introducing latest and innovative technology in mobile phone experience. To present an internet facilitating smartphone along with the Ipod and improved version of Iphone 3 and Iphone 4 Features Improved network connectivity than Iphone 4 Camera for photography and video needs for special moments, 8 MP Camera including a camera for video calls. Sleek and stylish features 64/128 GB Memory for extra storage needs One Touch email technology Upcoming 4G Networking technology. Inbuilt Apple GPS Navigation system. One push connectivity Highest resolution screen in the phone market. Touch screen with scratch proof technology Situational Analysis SWOT Analysis Strengths Higher price helps maintaining it as a mobile for niche people, hence demand is maintained. It is the most handy phone available in the market. Thousands of software applications are available specifically made for Apple on Istores. Upgradability is possible due to software upgradation. Brand Knowledge makes Apple products sell as hotcakes. It has best touch screen resolution in the market. Most suitable for entertainment purposes attracting young people towards Iphone. Weakness High price deters some customers Not much suitable for business purposes. Opportunities Relatively smaller segment of smartphone has scope for development. Branding as an innovator and revolutionizing products. IStore provides a continous stream of revenue even after sale of Iphones. Perceived luxury value to Iphone has result of increasing demand. Opportunities to tie up with many companies for creating Iphone applications. Threats Competitors coming up with better quality and better features for phone Apparent pressure for reducing prices. Target Customer profile Market Segmentation This involves identifying the similar groups of customers. For Iphone similar groups of customers maybe male/ female, amateurs/ professionals/ corporate persons, students etc. Target Market Iphone target market is the group of people who want smart phones as well as entertainment devices. The target may include cream class of people, who like to boost features. For business needs professionals, corporate personnel are to be targeted. The primary target would be the upper middle income persons. They would be targeted as the phone is build based on their requirements. The secondary target could be the university students, high school and college students who need a all-in one device. Corporate customers for large orders are also to be targeted. Positioning The Iphone 5 is to be positioned as a revolutionary product, differentiating from all the available phones in the market. It is to be marketed as an Apple brand, a symbol of quality. To be promoted as a computer which is a phone. Marketing Objective A high target has been set up for the first 2 years of launch in UK and USA: In the first year, 2 lacs of Iphone to be sold in UK based on our past performance of Iphone sales. In the 2nd year, an increase of 20% in the sales target over 1st year is contemplated. Marketing Strategy Product The Iphone has the great features as described above. Price The Iphone is competitively priced at  £450 in the UK markets. But in agreement with network providers like Vodafone, T- mobile, 3, Orange, O2 etc, competitive and best deals would be provided for the customers. Promotion As the target groups are found out, targeting the target group with the latest promotional media. Large scale TV advertisments. Regular advertisements for full 2 years period. Creative advertisement. Creation of hype around the phone. Place (Distribution) Large scale distribution of phones before the day of launch based on the past experinces of rush on the launch day and shortages within hours of launch. Message and Creative idea If you are not using Iphone5, you are missing out on something!!!. Have you tried your hand at the new Iphone. Iphone5, This changes everything again!!! Budget Based on the targeted sales of 2 lacs Iphone5 , the revenues turn out to be ( £450 * 200000) =  £90,000,000. We would work out the initial marketing communication expense at say 20% of revenues, then we have a total of  £18,000,000 for our marketing. Reference and Bibliography Svend Hollensen: Global Marketing- A decision oriented Approach, Fourth edition, Pearson- Prentice Hall http://www.jiffynotes.com/a_study_guides/book_notes_add/emmc_0000_0002_0/emmc_0000_0002_0_00096.html http://www.superbrands.uk.com/Pages/DocumentManager/ConsumerTop500_2010.pdf http://ristiuty.edublogs.org/files/2008/11/integrated-marketing-communication.pdf http://www.iphoners.com/threads/iphone-marketing-plan.141/ (Accessed on 17-1-2011) http://www.howtobeamarketer.com/articles/marketing-mix/4-promotion-marketing-communications/46-integrated-marketing-communications-templates-word-powerpoint-and-pdf (Accessed on 17-1-2011) Used for IMC Plan Diagram

Wednesday, November 13, 2019

Unemployment Essay -- essays papers

Unemployment Definition of Unemployment The unemployment rate is the percentage of the US labor force that is unemployed. It is calculated by dividing the number of unemployed individuals by the sum of the number of people unemployed and employed. An individual is counted as unemployed if they are over the age of 16 and actively looking for a job, but cannot find one. Students, who choose not to work, and retirees, are not counted in the unemployment rate. In March 2001: Description Total civilian population 211,171,000(Excluding those under 16, members of the military, and persons in institutions) - Not in Labor force 69,304,000 (Retired, students, individuals choosing not to work)= Labor force 141,868,000 (Total population minus those not in labor force)- Employed 135,780,000 (Individuals with jobs)= Unemploye 6,088,000 (Individuals without a job and actively searching) Unemployment Rate =6,088,000 135,780,000 + 6,088,000 = 4.3% The unemployment rate for the month of March 2001 was 4.3 percent, a tenth of a point increase from the January and February 2001 rate of 4.2%. The number of individuals employed decreased by 86,000. An unemployment rate of 4.3 percent for March 2001 is the highest unemployment rate since July 1999, but only slightly higher than the 3.9 to 4.1 percent range from October 1999 to the end of 2000. Prior to that, the unemployment rate had been in a steady decline since shortly after the last recession in 1990-1991. The average monthly increase in employment was approximately 155,000 in 2000 and 220,000 in 1999. For almost ten years, unemployment has fallen and the number of employed persons has increased by more than 15 million. In March 2001, the number of jobs decreased by 86,000, the largest monthly decrease since 1991. Job losses were most prominent in the manufacturing sector (81,000 jobs), but there were also losses in the retail trade sector (46,000 jobs). These losses were partially offset by employment increases experienced in the construction and finance sectors. Growth in employment in 2000 was 1.9 million; in 1999, the increase in employment equaled 2.8 million. Changes For most of 2000, unemployment remained between 3.9 and 4.1 percent of the labor force. In the first three-quarters of 2000, the numbers of individuals in the labor force were i... ...te of growth in real GDP increased to 3.9, with the last three years being over 4.3 percent per year. A five percent increase from 1999 to 2000 is the highest level of yearly increase since 1984. The recent upward trend (until the last two quarters) in economic growth has been accompanied by increases in the rates of growth of consumption spending, investment spending and exports. Productivity increases; decreases in unemployment, expansion in the labor force, and increases in the amount of capital have allowed real GDP to grow at faster rates. Yet during this same time period, consumers have reduced their savings. Conclusion After reviewing the unemployment, inflation and the GDP history of the last decade it is obvious why the United States economy has been ranked number one in the world. The economy has averaged a 5% or less unemployment rate, a 3.5% or less inflation rate and a GDP rate that has fluctuated from 2.2% to 5% throughout the nineties. The future outlook of the next decade is promising, however, many economists are skeptical when asked if this trend can continue at its current rate. References www.econedlink.org www.economicsameria.org Unemployment Essay -- essays papers Unemployment Definition of Unemployment The unemployment rate is the percentage of the US labor force that is unemployed. It is calculated by dividing the number of unemployed individuals by the sum of the number of people unemployed and employed. An individual is counted as unemployed if they are over the age of 16 and actively looking for a job, but cannot find one. Students, who choose not to work, and retirees, are not counted in the unemployment rate. In March 2001: Description Total civilian population 211,171,000(Excluding those under 16, members of the military, and persons in institutions) - Not in Labor force 69,304,000 (Retired, students, individuals choosing not to work)= Labor force 141,868,000 (Total population minus those not in labor force)- Employed 135,780,000 (Individuals with jobs)= Unemploye 6,088,000 (Individuals without a job and actively searching) Unemployment Rate =6,088,000 135,780,000 + 6,088,000 = 4.3% The unemployment rate for the month of March 2001 was 4.3 percent, a tenth of a point increase from the January and February 2001 rate of 4.2%. The number of individuals employed decreased by 86,000. An unemployment rate of 4.3 percent for March 2001 is the highest unemployment rate since July 1999, but only slightly higher than the 3.9 to 4.1 percent range from October 1999 to the end of 2000. Prior to that, the unemployment rate had been in a steady decline since shortly after the last recession in 1990-1991. The average monthly increase in employment was approximately 155,000 in 2000 and 220,000 in 1999. For almost ten years, unemployment has fallen and the number of employed persons has increased by more than 15 million. In March 2001, the number of jobs decreased by 86,000, the largest monthly decrease since 1991. Job losses were most prominent in the manufacturing sector (81,000 jobs), but there were also losses in the retail trade sector (46,000 jobs). These losses were partially offset by employment increases experienced in the construction and finance sectors. Growth in employment in 2000 was 1.9 million; in 1999, the increase in employment equaled 2.8 million. Changes For most of 2000, unemployment remained between 3.9 and 4.1 percent of the labor force. In the first three-quarters of 2000, the numbers of individuals in the labor force were i... ...te of growth in real GDP increased to 3.9, with the last three years being over 4.3 percent per year. A five percent increase from 1999 to 2000 is the highest level of yearly increase since 1984. The recent upward trend (until the last two quarters) in economic growth has been accompanied by increases in the rates of growth of consumption spending, investment spending and exports. Productivity increases; decreases in unemployment, expansion in the labor force, and increases in the amount of capital have allowed real GDP to grow at faster rates. Yet during this same time period, consumers have reduced their savings. Conclusion After reviewing the unemployment, inflation and the GDP history of the last decade it is obvious why the United States economy has been ranked number one in the world. The economy has averaged a 5% or less unemployment rate, a 3.5% or less inflation rate and a GDP rate that has fluctuated from 2.2% to 5% throughout the nineties. The future outlook of the next decade is promising, however, many economists are skeptical when asked if this trend can continue at its current rate. References www.econedlink.org www.economicsameria.org

Monday, November 11, 2019

Human Resources Practice Essay

The Human Resources Profession Map was developed by the Chartered Institute of Personnel and Development (CIPD) to aid the HR industry and its professionals to adapt to the growing and future demands, setting out the foundation for global standards of competency for the HR profession. It recognises that people could enter the HR profession from a diverse range of backgrounds. Speaking at the 2009 CIPD Conference Chief Executive Jackie Orme added: â€Å"The map will allow us to maintain rigour while improving flexibility: the flexibility to meet the needs of generalists and specialists and to support professionals at all levels, and the rigour to ensure HR professionals and employees alike can be confident that a CIPD qualification delivers not just the capabilities needed for today, but the capacity to adapt to the growing demands that will be placed on the profession in the future.† The map is an online, interactive tool located on the CIPD website for all HR and L&D professionals to use. It explains the specialist functions, behavioural skills and knowledge required in order for HR personnel to deliver effective support to any organisation. The profession map is linked to the ‘My HR Map’, which is a self assessment tool providing targeted recommendations to improve skills and maximise career potential. The map comprises of ten professional areas at four different bands and eight key behaviours HR professionals need to perform their role and are considered benchmark within the industry. There are four bands of professional competence listed below which highlight the hierarchy of the profession and operate along with the behaviours and professional areas. Band One – Administrator / Support Level – Generally customer focussed individuals, who support colleagues with administration functions Band Two – Advisor Level – Responsible for delivering HR policies to employees, managing the HR related issues amongst teams Band Three – Management Level – Responsible for implementing strategy, change and HR policies Band Four – Director Level – Leads and manages an organisation or professional area, developing strategy There are eight key behaviours listed below which describe the knowledge and skills a HR professional should encompass and how they should carry out their activities. A description of each of the eight key behaviours listed below and how they relate to the HR professional can be seen in Appendix 1. Curious Decisive thinker Skilled influencer Personally credible Collaborative Driven to deliver Courage to challenge Role model There are ten professional areas, including two core areas namely ‘Insights, strategy and solutions’ and ‘Leading HR’. Both areas are fundamental to all HR professionals, regardless of their role, level or specialism. The remaining eight areas listed below demonstrate the knowledge and experience a HR professional should be competent within. A description of each of the ten professional areas listed below and how they relate to the HR professional can also be seen in Appendix 1. Service delivery and information Organisation design Organisation development Resourcing and talent planning Learning and talent development Performance and reward Employee engagement Employee relations Although I do not work in HR, from reviewing the HR Profession Map I can see that I relate to Band 1 ‘Service delivery and information’. 10.1.1 – It is very important within my role as a Customer Contact Team Manager to establish customer requirements quickly and question everything. My team seek information from me on a daily basis and I must be prepared to provide them with an answer, however this can only be done if I have understood the situation and circumstances surrounding the query. When dealing with customer service queries we aim to find a resolve which is suitable for both the customer and the company, this is no different within a HR role. 10.7.1 – We have service level agreements surrounding the role and must comply with legislative requirements such as the Data Protection Act, when dealing with customers information, and the Consumer Credit Act, when dealing with customers financial information and processing payments. As we are employed by an outsourcing company ttl Automotive and onsite with the client Porsche Cars Great Britain, we also have organisational procedures and policies which must be adhered to for both companies. We must be mindful that we are representing both companies at all times, onsite we represent ttl Automotive, however when dealing with customers we represent the Porsche brand. 10.9.1 – My day to day role involves many HR elements, I have listed below some of the areas I am responsible for: – Managing performance – Managing absence levels – Recruitment and selection of new staff – Training and development of new and existing staff – Working within service level agreements in alignment with company policy and targets – Ensuring compliance with legislation and company policy I am aware of what I am accountable for and have authority to action within the realms of my role, for example I can roll out information to the team, process staff requests and maintain this information on a database. I can produce absence reports for the management team, complete return to work interviews and organise occupational health visits. I am responsible for the recruitment process and interview of new staff, and set monthly/quarterly and annual objectives for the team based on information received from my line manager and the HR team. However, when there is an issue which falls outside of my knowledge and experience I seek advice and guidance from the HR team who guide me through the process. For example, in a previous role a member of staff came into work intoxicated, it unfortunately was late at night as I worked for a 24 hour call centre therefore a colleague and I had to deal with this incident. It was a very difficult situation to deal with at the time and when the HR team were informed the following day they aided me in completing all the necessary paperwork as this was deemed as gross misconduct. 10.13.1 – In 2012 Porsche took the decision to change outsourcing companies, this was an uncertain time for the team and I as we were unsure if we would be made redundant in the process. Fortunately it was a case of the team moving across to the new outsourcing company, which involved the TUPE process. During the transition time, it was very important for the team and I to maintain the level of service we had always provided and to remain as flexible as possible throughout the change. During the process our new outsourcing company, ttl Automotive, had their own ways of working so many meetings were held in order to ensure they complied with how Porsche wished for the contract to be managed. This resulted in very little impact on the team and the transition period went very smoothly. 10.14.1 & 10.16.1 – There were advantages to changing companies, for example as we were a new team ttl Automotive requested we pilot the change from  paper payslips to email payslips. We were also involved in the testing stage of online holiday forms and were requested to provide our user experience via a feedback portal called Survey Monkey. I really embraced this as I felt the company were forward thinking and innovative. I myself am keen to find better, smarter, more efficient ways of working and recently implemented an online payment system, which again the team were required to test prior to launch. Change is always an interesting time and there will always be hurdles, however if ultimately it is beneficial for the company and more importantly the user then it is for the greater good. Within my role I deal with a variety of customers, for example there are internal customers such as members of the senior management team, line managers and employees. I also have external customers, for example recruitment agencies and suppliers who we have service contracts with. Activity 2 The three main customers I deal with regularly are senior managers, line managers and employees. It is important for me to establish and understand each customers need quickly and the timeframe they require it be to actioned within. I must then review each request and prioritise based on level of importance. I am often handling a number of customer requests at any one time, which can cause conflict, however I ensure I prioritise on the basis of what is deemed to be a business critical issue and these are dealt with as a matter of urgency. With this in mind it is also important to set the expectations of each customer so they are aware when their request will be actioned, this can often alleviate any conflict. I have recently had the following requests from internal customers, which I have placed in the order of priority. Customer Customer need Priority Level Senior Manager Contingency Planning 1st Line Manager Recruitment 2nd Employee Flexible working 3rd In the process of reviewing the company’s overall strategic plan, senior managers were requested to develop alternative strategies as a means to accommodate unexpected conditions or events, such as economic recessions or catastrophic events. I had also been asked to complete this for my own team and deemed this as a business critical request, therefore set about ensuring it was completed as a priority within the timeframe set. Secondly a line manager required assistance with the recruitment process, following a member of his team being promoted. As it had been agreed that the member of staff would continue in the role until a successor was found, this was not deemed as critical as the contingency planning however could be actioned in the background. For example, liaising with head office and submitting the approved job description onto online job boards and the company website. Whilst we were concentrating on coordinating the contingency planning, the recruitment programme could run in the background allowing us to obtain a number of CV’s for when we were ready to commence with review and selection for interview. Finally an employee whilst on maternity leave contacted the department wishing to gain further information on flexible working. Whilst this is very important and ultimately could have an effect on the business, the employee had a number of months before she was due to return therefore I made the decision that I could action this request within the HR team’s service level agreement of 48 hours when responding to requests. Within my role there are many forms of communication used, for example: verbal, written form and practical/presentation. The type of communication  used is dependent on the nature of the request or situation. I have associated at Appendix 2, where I have detailed the advantages and disadvantages of the three main methods of communication I use in my day to day role. When considering the above internal customer requests several communication methods were used, for example the contingency planning coordination was completed with a mixture of verbal and written, and finally practical when presenting the findings. I, alongside my colleagues, were present in group brainstorming sessions where ‘if, buts and maybes’ were thoroughly discussed and explored, our attendance allowed us to provide support and guidance as and when required. Written guidance notes had also been prepared by the Senior Manager and stated the requirements of the plan and how she wished for the teams to produce their findings. The advantages of using a variety of communication methods for this particular request catered for all manner of different learning styles enabling all participants to understand the brief and therefore contribute accordingly. However, it is not always necessary or appropriate for all communication methods to be used. When considering the third request above, it would be crucial for any information provided for the employee regarding flexible working to be communicated in written form, as verbally can easily be misunderstood and email too informal. I always follow up any telephone or face to face conversations such as this with a letter and refer the employee to the staff handbook for final confirmation. I believe it is my responsibility to ensure the information provided is accurate, relevant and delivered in a timely manner, and therefore should be followed up in writing to avoid any future issues. In my role as Customer Contact Team Manager I am responsible for the Service Level Agreements (SLA’s) with Porsche Cars Great Britain and ttl Automotive. The SLA’s are reviewed annually and are a key measurement indicator in demonstrating effective service delivery, producing service on time and  within the agreed budget. I meet with both companies on a quarterly basis to ensure we are complying with the agreed terms and to highlight any concerns. The complaints procedure underpins the process for the organisation, which is followed accordingly. Recently a customer made a complaint to Porsche Head Office as they had not received their invitation to the driving experience centre following the purchase of a new Porsche. I established very quickly that the invitation had not yet been sent due to the dealership incorrectly placing the vehicle order, which resulted in the invitation not being generated. I dealt with the customer personally and understandably he was very disappointed to have not received the level of service he had come to expect of the brand. I followed the organisations procedures for dealing with customer complaints, and am pleased I was able to resolve his query by working within the guidelines set and offering suitable compensation for the inconvenience he had experienced, he has since remained an advocate of the Porsche brand.

Saturday, November 9, 2019

Things That Annoy Me

Topic: things that annoy me in everyday life Things that annoy me? That's a question which each person has his own personal opinion on this Matter my personal one being different to many of other people. I'll tell you what annoys me everyday, rude people you go up to some people asking for directions in the city and the completely ignore you like you're not even there. Manners should be a basic in people's lives but apparently as I can see and experience almost everyday that's not the case. People are being brought up without manners in these days and its annoying me quite a lot.Noisy neighbors In the morning are also a problem since I do not begin university until later on in the morning however my neighbors who wake up to go to work also have noisy kids who decide to yell on their way outside the house so as a result I end up waking up way before I have to and having difficulties going back to sleep making me have slight sleep withdrawal symptoms in class. Another thing that annoys me in everyday life is when I get back to my apartment and want to relax after a stressful day by playing some online video games or want to surf the Internet to watch movies or listen to music and I have Internet connection issues.This frustrates me mostly since I have to get up off the couch figure out what the problem is try and fix it and if y attempts are unsuccessful I have to call the provider and wait on hold to talk to them and having to wait for them to come over and fix it which takes a few days. However even though there are a million things that annoy me in everyday life these are my main reasons. I have a million reasons that annoy me but I Also have select few reasons that make me want to wake up in the morning and start my day despite all thee negativites. By Nicholas Kiprianou

Wednesday, November 6, 2019

Lynch essays

Lynch essays Mulholland Drive is a place where dreams and nightmares meet. What do an aspiring actress, a beautiful stranger, a frustrated film director, a sinister cowboy, a gritty assassin, and a scary sorcerer all have in common? They are all the key characters in master cult director David Lynchs newest thriller. The film is darkly beautiful, blending a mind-bending mystery with just the right amount of eroticism to keep viewers watching, salivating, and craving for more. Set in present day Los Angeles, the film begins by introducing Betty. Shes come all the way from Deep River, Ontario, in search of stardom and fame in Hollywood. Betty, being both young and naive, befriends a complete stranger who seeked shelter in her apartment after a car accident. The stranger cannot remember anything that happened to her before the car crash so she decides to go by the name of Rita, until she finds out her true identity. Meanwhile, Adam Kesher is in the process of casting the female lead role for his next picture. Everything seems to be within his control until a secret organization and a sinister cowboy begin pressuring him into casting the woman of their choice. As the film progresses, Betty and Rita find themselves in a passionate but dangerous love affair while Adam struggles with death threats and confusion. Soon enough, Betty, Rita, and Adam find themselves lost in a seedy, corruptive, and sometimes dreamlike world... otherwise known as Hollywood. First, I must comment on the acting and direction of this picture. Mulholland Drive is Australian actress Naomi Watts first American movie and what a breakout performance she gives! For three-quarters of the movie she flawlessly plays the young, wannabe actress lost in a world so foreign to her. Without giving away a surprising plot twist, lets just say that during the last half-hour of the film her character suddenly rockets into an oppos ...

Monday, November 4, 2019

Evaluating, Narrating, and Describing Essay Example | Topics and Well Written Essays - 750 words

Evaluating, Narrating, and Describing - Essay Example Backgrounder and Significance â€Å"The Yellow Wallpaper,† a short story published in 1892, is about a young, upper-middle class woman who suffers depression within her marriage. Some literary critics said that this is a hyperbolic version of Gilman’s own experiences as a mother and a wife particularly after giving birth to her child in 1887 (Kurrus 68). In addition, during Queen Victoria’s reign, a woman’s role in the home was emphasized. The Queen became the icon of the ideal wife, mother, and woman. Women were expected to be content with domestic role and motherhood, and females are expected not only to fulfill such roles, but also to be entirely happy in doing so. What is interesting to note here is that the story was written over a century ago but the feminist struggle still echoes to this day. Women in the cities may experience some forms of gender equality, but women in the rural areas still live under the shadow of the gender stereotypes set by the society (Veeder 65). Any person, especially woman, who have felt oppression and inequality at some point will be able to sympathize with the story’s main character. ... y decides for almost every activity that the narrator will do, and even if she prefers the prettier but smaller room downstairs, John decides that they should stay in the upper, larger, airy room. In the short story, it is obvious that the narrator does not have any voice in the marriage, and she is expected to obey everything that her husband says. John, the narrator’s brother who is also a doctor, and the other family members also discourage the narrator from writing --- an activity she truly likes. Analysis Charlotte Perkins Gilman’s short story is laden with irony. Irony is a literary device that utilizes words to deliver different meanings that are usually contrasting each other. This literary device is used to convey the real setting of the short story. At several points in the story, the narrator uses dramatic and verbal irony to refer to her condition, the surroundings, her husband, and their marriage. Taken at face value, the setting of the story looks ideal: t he narrator marries a doctor, stays in a large summer estate with her husband, has a husband who dotes on her, a nanny to take of the newborn, and a sister-in-law who helps in the house chores. The irony in the story, however, emphasizes that these facades are not as ideal as the true setting that they cover. For example, the narrator marries a doctor and she is declared to have a temporary nervous depression. It may look ideal that her comfort is being taken cared for, but on the lines: John is a physician, and PERHAPS--(I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind)--PERHAPS that is one reason I do not get well faster. (p.1) one would immediately realize that there is something wrong in how she is being treated of her medical condition. Another

Saturday, November 2, 2019

Islamic Art history Essay Example | Topics and Well Written Essays - 500 words - 1

Islamic Art history - Essay Example history would necessitate understanding the various dynasties and the time when various classes of artwork were presented as it signifies the intent of the artists and the nature of the social structure at the time the art was developed (Lapidus & Grabar, 2010). The early Islamic artwork was majorly used for the legitimization of themes in Islam especially those of religion and the need to have faith in one God. The Islamic calligraphy entailing sections of the Quran or inscriptions of the holy books in the Islamic religion are examples with which the use of artwork was employed in the legitimization of the theme of religion in the society. However, during the nineteenth century and the wake of colonialism, the artwork of Islam was used for opposite purposes. The artwork was developed to sensitize people against the evils of colonialism and violence among the Islamic communities. Islamic painting in the 19th century often portrayed colonialism as an evil act in the community thus calling upon people of the Islamic world to rise against the colonizers as a liberation effort for the Muslims. The shift in the nature Islamic artwork was used in the representation of themes in the society emanated from the change in the mood of the society following colonialism and the perceived erosion of the Islamic culture. Historically, the changes in the representation of the themes by the Islamic artwork was equally influenced by the interactions and influence the form of artwork acquired from other regions and civilizations of the world like the Chinese who at that period were advocating for the disbandment of dynasty rules, thus this forms of movements influenced the Islamic artwork (Schimmel & Rivolta, 2012). In a way that can be seen to be a reinforcement of the theme of religion, the Islamic art in the dynasty of Umayyad represents some of the outstanding pieces of artwork. During this dynasty (661-750), new concepts and new plans were put in place to reform the nature of